Digital Media Marketing
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Blogs vs. Websites: Whats The Big Difference?
This article will examine the main similarities and differences between a blog and a website.
Pay Per Click VS. Display Advertising
When it comes to online advertising, there are two main types: pay-per-click (PPC) VS. Display Advertising. Both have their pros and cons, so how do you know which one is right for your business? In this blog post, we will break down the differences between PPC and display advertising, as well as help you decide which type of advertising is best for your business. PPC Marketing Is Placing Your Ad In Front Of Someone Based On The Words They Searched For. Ex: AC Repair, Air Conditioning Service, Etc.. You have No Branding Or Ability To Follow Up With People That Click On Your Ad. This type of advertising can be effective, as it ensures that you are only paying for ads that people are actually clicking on, Just be aware that you will get some people that will click on your ad and they really don't need your product/service.
This also means that you need to have a well-optimized website and strong keywords, in order to ensure that your ads are being seen by the right people. PPC can be very expensive I've seen some companies in the water restoration field pay $80.00 per click. This can eat up a budget super fast. If you set a maximum of $100 per day you only get one click. not very effective if you are on a budget. As this is words only in the description you can not do any branding or follow up with someone who clicks on your ad. Display Ad Marketing Is Placing Your Ads On Websites Based On Your Target Market's Interests: Ex: Health, Home Improvement, Beauty, Travel, Etc. regardless of whether or not someone clicks on it. You Usually Pay Based On the Cost Of Impressions Not Clicks. That can range from $25 - $50 Per 1k Impressions [CPM].
You can implement long-term branding AND the ability to follow up with visitors based on Their engagement level. This type of advertising can be way less expensive than PPC advertising, but it also has lower click-through rates. Additionally, display advertising can be targeted to a customer's interest as can PPC, although you are not necessarily targeting users who have already expressed interest in what you have to offer. With display advertising, you can target the country, a state, a city, or down to a zip code. You can target by demographics, interest, or by a website URL. So, which type of advertising is right for your business? If you are looking for a less expensive way to reach a large audience, display advertising may be the better option for you. However, if you want to ensure that you are only paying for ads that people are clicking on, PPC advertising may be the better choice.
Ultimately, it depends on your individual business needs and what you hope to achieve with your online advertising campaign. we hope this blog post has helped shed some light on the differences between PPC and display advertising, and that you now have a better understanding of which type of advertising is best suited for your business. At Digital Media Marketing we can set either type of campaign for you. No matter how good your ad is, it will be useless if it will not be seen by the right audience at the right time. If your ad is for a local business, for example, then it will be of no use to advertise it to the global market. On the other hand, if your ad is meant for an international audience, then advertising it locally would be limiting its potential reach. Many of our customers prefer Display Advertising but you need to think about your budget, and what you want your customer to do. Do you want them to call you? Go to your website? Fill out a form? We can help you map out a strategy to get the best results for your needs. You can call us at 586-997-0001 to discuss your advertising needs.Thanks for reading!
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Seven Tips For Writing Great Content For Social Media Posts
Are you struggling to come up with content for your social media posts? Are you finding that your posts are getting fewer and fewer likes and shares? If so, you're not alone. A lot of businesses find it difficult to come up with great content for social media Here Are Seven Tips For Writing Great Social Media Posts: Tip #01: Keep it Short and Sweet Posts on social media should be brief and to-the-point. People are more likely to read shorter posts, and they're also more likely to share them. Try to keep your posts under 100 words. When you're writing a social media post, it's important to think about your audience. What are they interested in? What would they want to read or share? Try to tailor your content to fit the interests of your target audience. Tip #02: Use Images or Videos Images and videos are more likely to be shared than text-only posts.
If you can, use images or videos in your posts. They'll help grab people's attention and make your posts more engaging. People love to share useful information on social media. If you can provide your followers with tips, advice, or insights that they'll find interesting or useful, they're more likely to share your posts. Make sure your posts are relevant to your followers. If you're a fitness instructor, for example, share tips and advice related to fitness and health. If you're not sure what to post about, take a look at the latest news and trends in your industry or field. Tip #03: Use Quotes Quotes are a great way to add personality to your posts. People love to share inspiring or funny quotes on social media. If you can find a relevant quote that ties in with your post, include it in your post.
Quotes are also a great way to add value to your posts. Tip #04: Use Hashtags Hashtags are a great way to help your posts reach a wider audience. When you include a hashtag in your post, it becomes searchable on social media platforms like Twitter and Instagram. This means that people who aren't following you can still find your post if they're searching for the right hashtag. Tip #05: Be Funny or Quirky People love funny and quirky content. If you can, add a little humor or personality to your posts. This will help them stand out from the crowd and be more likely to be shared. Tip #06: Share Useful Information People love useful information. If you can share tips, tricks, or advice in your posts, people will be more likely to read and share them. Tip #07: Keep it Fresh Keep your social media posts fresh by changing up the content occasionally.
Don't just post the same thing over and over again. Try to mix things up and add new content regularly. This will keep people interested in what you have to say and help you reach a wider audience. We hope these seven tips help you write better social media posts! Let us know how you do in the comments below. If you want to learn more about social media content take our FREE Social Media Workshop Just click the button below.
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